Tourism destinations in the digital and social media age Research Proposal - 1

Tourism destinations in the digital and social media age - Research Proposal Example This can be seen in numerous industries, which has led to the emergence of new models of business aimed at capitalizing on the new opportunities, as well as to win, influence, and engage the consumer. The tourism sector has been one of the industries that have been significantly disrupted by social and digital media. As tourists become more internet-savvy, they no longer receive information through direct personal recommendations or passively. Rather, they gather experiences on travel from the internet and receive recommendations on destinations from people in the destinations they would like to visit (Hudson & Thal, 2013: p158). This research will be designed into five chapters. The first will offer considerable background information with regards to the social and digital media use in marketing tourist destination. The second chapter will involve the methodology using qualitative research through a case study as the major data collection technique. Chapter 3 will tackle an intensive literature review, aimed at narrowing down the scope of theory. The fourth chapter will consist of an empirical study, which will deal with empirical data collected via an interview with a player in tourism industry. Finally, the fifth chapter will involve analysis of the research, discussion of the results, and a conclusion. Neuts et al (2013: p74) argue that ICT advances have resulted in unprecedented challenges and opportunities to tourism, especially as the sector is information-intensive. The tourism industry demands an increased role of web 2.0 technologies, especially in the marketing and promotion of destinations. According to Hvass and Munar (2012: p97), the social and digital media have become the major tools for delivering information in the industry. Munar et al (2013: p43) concur by stating that social and digital media in marketing offers tourist destinations an added competitive advantage. Thus, almost all

Why Disney Is Doing Better Than Any Other Animation Company Case Study

Why Disney Is Doing Better Than Any Other Animation Company - Case Study Example e of communication, i.e., Computer, First multimedia software was Microsoft PowerPoint that was easy to use and allows integration of different media to present. Microsoft power point combines animation, flashing text, colors, sounds, music, videos etc. to convey the information. Later flash and other languages are being developed to communicate as a multimedia agent. The interactive media explores up the advertising, moral displays and other presentations electronically on Internet known as Websites. These websites use to commercialize a product or convey different kinds of information. To attract the audience / users, these websites are made more and more interactive and attractive using different media scales on a dingle page. Different animated (.gif files) images, flashing, colorful and special effects text, sounds, videos, and music are embedded to develop multimedia website. Moreover, these interactive multimedia website development is not only highly expensive but also they are heavy to load on user end and requires a good bandwidth Internet connection along with different plugins installed on the computer that allows website to be displayed. Besides this drawback the advantage of using multimedia websites is that it attracts the audience and makes them learn more quickly about whatever the information conveyed. Though, commercially this r eason is enough to over come expensive development as it is helping the business to earn more and fast. Getting in more detail, its one more advantage counted as if the audience is unable to listen, one can read the text and if on is un able to read, he/ she can of course listen to the attractive music and publicizing words for the product. It may takes much time to develop but once it is developed it maximizes the level of... Disney features to be cartoon character creators. It was founded in 1923 and since then it is best for their entertainment, experiences and quality. It is well known for its creative story telling ideas. Now a days Company is divided almost in four groups; The Entertainment Studios, The Parks and Resorts, The Consumer Products and The Media Networks. Disney Studios are the same place where Disney actually started. Creation of Mickey Mouse and Snow White and Seven Dwarfs fame the Disney in a manner it is best for cartoons till now. Disney studios work for different purposes; Work done with hands is a work that can’t be replace by any other thing.That what Disney is famous for? Flash animations, and other Computer Generated Imagery animations no doubt ruling the world now a days but still hand made cartoons like Mickey Mouse, Donald Duck are still simple, sophisticated, humorous and colorful. The world of CGI, leads to new innovative to the entertainment on television and theatres. The 2D and 3D animations adds special effects in the movies and make them costly and money earning product. This CGI technology allows us to visualize those things on television screens which are not real infarct nothing in them is real except the voice. Full environments may created, the weather, the sunny rainy day and nights, nature, green and dull, moods and emotions on faces, dresses and surroundings everything. Even every step of the character taking is worked closely on using this technique. It’s less costly for commercials as only a good graphics person is required rather than the shooting utensils, actors and models, along with their beauty staff and beauty accessories. But on the other way, that is true as well that hand drawings are still famous to earn entertainment.